Wealth Group is a private server for trading education including comprehensive charts, trading signals, NFT hub and mentorship.

Known for their vibrant purple neon aesthetic, Wealth Group were looking for something more sophisticated to help elevate their brand and reflect the growth and success they've had over the few years.

The new logomark is an evolution of the previous Wealth Group "W". Its simple sans-serif form is modern, while the intricate stencilled effect gives a touch of classic, art-deco opulence. This is reinforced with a framed logomark variant which calls to mind the roaring 20s and financial prosperity.

For logotype, we settled for an understated "Wealth Group" written in the Argon typeface. Argon, with it's striking multi-tick lines creates a sense of distinguished grandeur, especially as a variant, filled with a gold-foil texture effect.

A timeless classic palette of black and gold is used to confer understated luxury, and set underneath multiple layers of static noise, to provide a textured feel, and combined with a subtle monochrome gradient, successfully avoid the 'plainness' of block colours on digital displays.