Eliz is a well known crypto trader that was looking to simplify his personal brand.

Inspired by the MIT Press logo, we reduced the Eliz letterforms into their simplest geometrical shapes to form the logo.

Swiss design staple Inter was the font of choice, and adapted for the wordmark to lend a more modern, technical look and feel.

Luxurious cream and green colours were used to give the brand an elevated, sophisticated energy.