Kaizen is private educational crypto group with over 30 years of combined experience and 14,000 members.

Heavy, impactful typeface is combined with strong, rich tones to give an air of confidence, power and determination.

Kaizen itself means gradual improvement through small changes, so I developed an ultra-minimalist representation of a single step for the logo, the fundamental building block of any undertaking.

This step logo is also used as a frame within the wordmark to help create a sense of space.