Utopia is a educational group created by Astekz. The brand needed to be elevated, clean and inspiring.

The name Utopia invokes feelings of happiness and contentment, where everything is in it's place, where it belongs. Inspired by optimism and openness of a clear sky on a summers day, we use a simple palette of blues, that draw upon an ethos of satisfaction, open mindedness and clarity.

The elongated 'I' is reminiscent of a vaportrail, left by a passing aircraft. This symbolises the traders journey, never resting, moving with purpose through the clear sky, off to somewhere better.

For typography, we used super clean, minimal (and appropriately named) Uto Extralight. Multiple weights of Uto were used throughout for flawless legibility across a number of styles.