Magus is a well known crypto trader and investor. He is a founder of the Paragon group and regularly streams market analysis.

As Magus creates content across multiple channels he wanted a cohesive brand to bring consistency across all channels. He is a dark-mode maxi and wanted to explore a 'cyberpunk' style neon aesthetic.

We used the heavy, impactful Airone font from IndieGround for a futuristic feel, inline with the brief and crypto specifically. This is paired with Roboto Mono for a clean, system font feel that reflects his systematic, methodical approach to the markets.

A vivid neon palette that matches the 'cyberpunk' styling and allows bright highlight colours for use on charts and marketing materials.