The Haven is a leading trading education platform, featuring analysis from six well known traders.

Known for their vibrant turquoise color and castle icon, we aimed to refresh, rather than completely reinvent the brand.

The new logomark is more compact and impactful that the previous stencil castle. In addition we focussed on a single tower, removing the detailing of the multiple turrets and drawbridge. This provides excellent legibility at reduced scale needed for small Verified Organization badges on X.com.

We updated the typography away from a standard Bebas Neue to Vanguard from Connary Fagen. Vanguard's extra weight and height adds impact while maintaining a horizontally compact form.

The subheading was updated from a more old-fashioned, ornate Copperplate Gothic to a slick modern mono Fraktion from PangramPangram.