Description

Luckshury is full-time day trader with a focus on journaling and statistical analysis, trading crypto since 2020 and have a proven track record of success. Luckshury was looking for a minimal, modern, premium brand that establishes trust with his audience.

Luckshury wanted to keep as close to his existing branding as possible to retain brand equity. The solution was to keep a monochrome palette, but extend it with some warm earthy tones that gave the feeling of calmness, elegance and luxury.

The logomark evolved from a L made out of candles, to a clean geometric representation of the same L, beautifully proportioned to the golden ratio for a striking mark.