Fink. is the latest evolution of the established Macrodesiac brand. Fink. is on a mission to give people true confidence and understanding as to how their money is connected to changes in the economy and financial markets and supercharge their decision making.

The brand is dominated by the vibrant green colour. It bring a youthful energy, stopping power as well as obvious positive growth associations, especially in finance. It was a perfect fit for the target audience of Gen Z.

For logotype, we went for Rubik Black - an impactful, heavy font that's still friendly and accessible thanks to its rounded corners. It's sincere without being serious.

The logomark immediately calls to mind the name as well as its most distinctive visual element, the ‘.’

For texture, we used a low opacity Perlin contour. It adds depth without distracting from the core design. Smooth flowing lines keep the design fun, light and accessible, while impact comes from the messaging and colour.

To avoid oversaturation of the Fink. green, a dark-mode was also developed, inverting the colours and allowing Fink. to distinguish between separate services by using both versions of the same brand, maximising consistency.