Constant is a crypto trader that was looking to refresh his social media brand. The brief was for a brand that was simple, calm and classic.

The trader's name was born from the extreme highs and lows of the crypto market, but has survived and persevered. The overarching concept that Constant wanted to reflect with the brand was one of consistent linear improvement, avoiding the fluctuations of a regular learning curve.

The logo logo mark consists of two core elements - a simple linear function, representing the trader, intertwined with a curving line, representing the fluctuations of the market, and it's inherent cyclicality. The two are inextricably connected, but do not influence each other.

The logotype is Supply Sans, a crisp, modern font with evenly weighted elements and curves - appropriately embodying the consistent, unfluctuating form that Constant was seeking.

The gradient ball motif is a nod towards the progress the trader has made over time, becoming stronger and more confident as time passes. The past fades away, and the trader moves into an ever brighter future.